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Luis Prata Location
Dubai, AE
Luis Prata Work
Managing Director @ (July 2023 - Present)
Board Member @ (June 2024 - Present)
Managing Director @ (August 2019 - July 2023)
Chairman of the Board of Directors @ (August 2019 - July 2023)
On-Trade and Wholesale Director @ (January 2017 - August 2019)
Marketing Director @ (May 2015 - December 2016)
Business Unit Director @ (April 2010 - April 2015)
VP Marketing and Sales, Co-owner @ Level134 (January 2008 - April 2010)
MBA @ (January 2007 - January 2008)
Marketing Director @ (January 2005 - January 2007)
Marketing Manager @ (January 2002 - January 2005)
Deputy Sales Director @ (January 2001 - January 2002)
National Account Manager @ (January 1999 - January 2001)
European Brand Manager @ (January 1997 - January 1999)
Brand Manager @ (January 1994 - January 1997)
Assistant Brand Manager @ (January 1993 - January 1994)
Luis Prata Education
IMD 2023-2023
INSEAD 2018-2018
MIT Sloan School of Management 2007-2008
Audencia 1993-1993
Universidade Católica Portuguesa 1988-1993
Luis Prata Skills
FMCG
Marketing Management
Business Management
Brand Development
International Marketing
Advertising
Product Innovation
Team Leadership
Beverage Industry
Media Buying
Management
Leadership
Business Planning
Business Strategy
Cross-functional Team Leadership
Market Research
Business Development
Product Development
Entrepreneurship
Product Management
Marketing Communications
Start-ups
Strategy
Marketing Strategy
Team Management
Fast-Moving Consumer Goods (FMCG)
Cross Functional Team Leadership
Fast Moving Consumer Goods Fmcg
Social Media
Start Ups
Business Analysis
Marketing
Direct And Digital Marketing
Inbound Marketing And Pipeline Nurturing
Qualified Lead Generation With C Level Appointments
Business Development And Demand Generation Calling
Fast Moving Consumer Goods
Luis Prata Summary
Luis Prata, based in Dubai, AE, is currently a Managing Director at The HEINEKEN Company. Luis Prata brings experience from previous roles at Slovensko zálohuje - Správca zálohového systému, Red Stripe Corporate, Celebration Brands Limited and Central de Cervejas e Bebidas. Luis Prata holds a 2023 - 2023 IMD. With a robust skill set that includes FMCG, Marketing Management, Business Management, Brand Development, International Marketing and more.
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