Luimoto Competitors

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

In 2002, Icon Motosports burst onto the scene and set out to revolutionize the motorcycle apparel industry. Icon's creators recognized a hole in the race-focused industry - the lack of protective apparel and helmets for the new 'street' based rider. Icon's products were immediately embraced by this aggressive new generation. The result was core to Icon's mission: Placing top-level protective gear on the most at-risk group of motorcyclists. "Ride Among Us” is not only Icon's slogan, it is our invitation to like-minded riders and motorcycle enthusiasts to share in Icon's motocentric lifestyle.

At Oxford, we make life on bikes better. Established in 1973, Oxford Products Ltd (OXFORD) is a leading global supplier of motorcycle and bicycle products. Our huge range of products encompasses everything which makes life on bikes better: from clothing and helmets to accessories, hard parts, locks, luggage and much more! These market-leading products are designed in-house by a team of active enthusiasts and skilled technicians, based at the company's 150,000sq ft / 14,000m sq purpose-built headquarters in Oxfordshire, UK. With the support of the latest CAD technology, a 3D printing suite and a fully equipped test laboratory, we innovate, analyse, test and develop unique products in pursuit of the best experience for two-wheel enthusiasts. Recognised for their innovative design and dynamic marketing solutions, OXFORD-branded products are available in over 80 countries worldwide through a network of distribution partners. In the UK, those products are distributed directly to the company’s retail and wholesale partners, along with a small number of high profile international brands. OXFORD currently employs around 160 staff and has further ambitious plans for growth in both its UK and its global operations.