LUFÉ ltd. Information

LUFÉ helps Taiwanese brands land — and sell — in North America and Southeast Asia. Most companies going overseas end up juggling four vendors who each own one slice: a consultant who only assesses, a trader who only buys and sells, a logistics provider that only ships, and an agency that only sells you tools. Every piece gets done, but nobody connects them — so you become the project manager, burning time and money coordinating between firms. LUFÉ runs the whole line for you. Three pillars — product fit, channel sales, and team capability — operated end-to-end by one team, one PM, one contract, one timeline. Underneath sits 42 years of real international logistics: 500+ export cases across 30+ countries. We’re built as a boutique with a global network, not a thousand-person consultancy: a tight Taiwan core team, long-standing local partners in the Philippines, Vietnam, and Thailand, and a decade of direct buyer relationships with retailers like Costco, Walmart, and Amazon. We also build our own technology — TradePilot, our tariff tool, is used by 2,400+ people. We’re deliberate about what we don’t do: no pure trading, no equity stakes, no marketing execution, no courses. Our income is service fees — so our advice always sits on your side of the table, even when the honest answer is “this market isn’t worth it.” Others drive the car. We help you find the route. North America and Southeast Asia — two battlegrounds, one team.