Luella Fashion Information

After almost a decade as an independent fashion retailer, Alison Townshend had a vision: to create a company that specialised in unique knitwear collections, combining the highest quality cashmere blend yarn with accessible prices. Luella was born out of Alison's personal experience of running her own boutique. Listening to her customers and recognising the difficulty in finding them fresh, flattering knitwear, she set about bringing a design team together to create stylish monthly collections. Alison travelled to Italy, in search of the very best yarns and textiles. Those first months were hard but great fun. She spent time connecting with other independent retailers to find out what their customers really wanted and interestingly, the feedback turned out to be very similar. This first-hand experience means Luella is perfectly positioned to offer beautifully-designed collections that are on-trend and timeless. Today, Luella is synonymous with luxuriously-soft knitwear, as well as in-season Italian linens, beautifully patterned cotton shirts and flattering, wear-everywhere dresses. Everything we make is easy to care for, wonderfully durable and made to last. Now an internationally recognised brand, we pride ourselves on bringing colour to women everywhere, every day. Instagram: www.instragram.com/luella_fashion Facebook: www.facebook.com/luellafashion