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Ludifi is an interactive video start up that has developed the mobile video app clipdash and its underlying technology platform. clipdash is a free app for iOS that allows users time comments inside YouTube videos for friends to watch later. The app edits videos based on the timing of friends' comments, which lets them cut to the best bits or play in full. If friends use emoticons in their comments, you can find videos based on how they made friends feel. Users can buy premium animated emoticons using in app purchases. clipdash is coming out of open beta in July 2015. Ludifi is based in London and staffed by a team of former games, video and mobile veterans.

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