Lucy Freeland Email
Founder and CEO @ Follow the Consumer
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Lucy Freeland Location
- United Kingdom
Lucy Freeland Work
- 2018 -now Founder and CEO @
- 2016 -2018 Global eCommerce Director @
- 2016 -2016 Category Development Controller @
- 2014 -2016 Head of Online, Digital, eCommerce @
- 2013 -2014 Category Development Manager @
- 2012 -2013 Global eCommerce Manager @
- 2011 -2012 Digital Project Manager, Information Systems @
- 2009 -2010 Assistant Brand Manager @ Bongrain ULN
Lucy Freeland Education
- Grenoble Ecole de Management
Master's degree (Business Administration and Management, General)
2009-2011 - Shanghai Jiao Tong University
(Business Administration)
2011-2011 - Grenoble Ecole de Management
Bachelor's Degree (Bachelor in international business)
2007-2008
Lucy Freeland Skills
- Business Strategy
- FMCG
- Marketing Strategy
- Market Research
- E-JBPs
- Shopper Marketing
- Trade Marketing
- Customer Insight
- Global E-commerce
- E-commerce
- Competitive Analysis
- Project Management
- E-business
- Market Analysis
- Brand Management
- Strategy
- Cross-functional Team Leadership
- Marketing Research
- Business Development
- Online development
- Digital Marketing
- Digital Strategy
- International Project Management
- Shopper insights
- Category Insights
- Online Marketing
- Retail Category Management
- Sales Presentations
- Email Marketing
- E Commerce
- E Business
- Global E Commerce
- E Jbps
- Cross Functional Team Leadership
Lucy Freeland Summary
- Lucy Freeland, based in United Kingdom, is currently a Founder and CEO at Follow the Consumer, www.followtheconsumer.com. Lucy Freeland brings experience from previous roles at Danone and Mondelēz International. Lucy Freeland holds a 2009 - 2011 Master's degree in Business Administration and Management, General @ Grenoble Ecole de Management. With a robust skill set that includes Business Strategy, FMCG, Marketing Strategy, Market Research, E-JBPs and more.
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