1984 -1990 Corporate Operations Manager, Supervisor and Physical Distribution Administrator @
Lucinda Wright Education
Michigan State University - Eli Broad College of Business
MBA (Marketing)
1990-1992
Michigan State University
Bachelor's degree (Marketing)
1982-1984
Lucinda Wright Skills
Cross-functional Team Leadership
Brand Management
Competitive Analysis
Product Development
Marketing Strategy
Segmentation
Retail
Product Marketing
Marketing
Merchandising
Customer Insight
Market Research
Consumer Products
Marketing Management
Management
Market Planning
Forecasting
Product Management
Leadership
Brand Development
Strategic Partnerships
Start Ups
Brand Equity
Business Development
Supply Chain Management
Team Leadership
Digital Marketing
Advertising
Integrated Marketing
Strategic Planning
Strategy
Competitive Intelligence
Business Planning
FMCG
Operations Management
Entrepreneurship
Program Management
New Business Development
P&L Management
Cross Functional Team Leadership
Market Analysis
Shopper Marketing
Business Strategy
Product Launch
Marketing Communications
Inventory Management
Supply Chain
Brand Architecture
Consumer Behaviour
Lucinda Wright Summary
Lucinda Wright, based in Battle Creek, MI, US, is currently a CEO, President and Company Director at Apres Beverages, Inc. - Makers of Cask & Kettle. Lucinda Wright brings experience from previous roles at JPG Resources, Meijer, Kellogg Company and Consumers Energy. Lucinda Wright holds a 1990 - 1992 MBA in Marketing @ Michigan State University - Eli Broad College of Business. With a robust skill set that includes Cross-functional Team Leadership, Brand Management, Competitive Analysis, Product Development, Marketing Strategy and more. Lucinda Wright has 1 emails on RocketReach.
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