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Lucia He Location
China
Lucia He Work
Vice President, Head of Investment Department @ BlueFocus Communication Group (July 2013 - Present)
Associate Marketing Director @ (January 2009 - March 2012)
Brand Manager @ (July 2004 - December 2008)
Assisstant Brand Manager @ (June 2001 - July 2004)
Business Analyst, Consultant @ (July 2000 - April 2001)
Lucia He Education
Peking University
Bachelor (International Finance)
1996-2000
Lucia He Skills
Consumer Insights
Marketing Strategy
Digital Marketing
Category Management
Strategy Development
Marketing Research
Go-to-market Strategy
Business Strategy
Trade Marketing
Business Planning
Strategic Planning
Segmentation
Portfolio Management
Market Research
Advertising
Pricing Strategy
Integrated Marketing
E-commerce
FMCG
Marketing Communications
Coaching
Brand Equity
Brand Architecture
E Commerce
PowerPoint
Sales
Business Development
Marketing
Go To Market Strategy
Lucia He Summary
Lucia He, based in China, is currently a Vice President, Head of Investment Department at BlueFocus Communication Group. Lucia He brings experience from previous roles at Procter & Gamble and A.T. Kearney. Lucia He holds a 1996 - 2000 Bachelor in International Finance @ Peking University. With a robust skill set that includes Consumer Insights, Marketing Strategy, Digital Marketing, Category Management, Strategy Development and more. Lucia He has 1 emails on RocketReach.
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