LoyaltyOne India Information

LoyaltyOne is one of the global leaders of coalition loyalty marketing and relationship marketing. It runs the benchmark AIR MILES Reward Program in Canada, with 67% household penetration and 98% aided brand awareness, as well as Brazil's DOTZ program. COLLOQUY, LoyaltyOne's independent research arm, aims to provide expertise and insights to help loyalty marketers reach Indian consumers with relevant messages and offerings. LoyaltyOne India aims to transform the landscape of the Indian loyalty industry by launching and managing a successful coalition loyalty program, creating value through customer centric marketing, retail analytics and customer lifecycle management. The LoyaltyOne India team comprises individuals and leaders with proven track records in marketing, analytics, and customer relationship management across sectors such as retail, financial services and telecommunications. LoyaltyOne has also picked up a 26% stake in Direxions, a leading loyalty marketing and services agency.