Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.
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Loyalty NZ Questions
The Loyalty NZ annual revenue was $30.3 million in 2026.
12 people are employed at Loyalty NZ.
The NAICS codes for Loyalty NZ are [522, 5222, 52].
The SIC codes for Loyalty NZ are [61, 611].
Top Loyalty NZ Employees
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Eric Yang
Data Engineering Chapter Lead at Loyalty NZ
Auckland, Auckland, New Zealand1 -
Samantha Brown
Marketing Manager - Direct at Loyalty NZ
Wellington, New Zealand2 -
Madeleine Edwards
Account Manager at Loyalty NZ
Auckland, Auckland, New Zealand1 -
Maddison Baker
Senior Marketing Specialist at Loyalty NZ
Wellington, NZ -
Megan Smyth
Client Marketing Manager at Loyalty NZ
Wellington, Wellington, New Zealand1 -
Scott Tiller
Systems Manager at Loyalty NZ
New Zealand -
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Courtney Buck
Marketing Specialist - Direct at Loyalty NZ
Wellington, Wellington, NZ -
Hayley Greer
Manager - Client Marketing at Loyalty NZ
Wellington, New Zealand
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