LotusDMC Competitors

Our Company Madesmart® is a Women Owned™ Minnesota-based housewares design company. Starting with the original Junk Drawer organizer in 1990, we continue to revolutionize home organization with premium product collection that are enjoyed in every home. Our Brand The madesmart® brand embodies beauty through function. With signature elements such as clean lines, rounded corners, and soft-grip lining, our products use premium materials to tell a thoughtful story. Each collection is made with purpose and creates an elevated experience in every home. Our brand identity is threaded throughout every part of our design process. We are made for you, made for life. Our Mission Madesmart® strives to elevate the home organization experience through thoughtful award-winning design innovation. With our commitment to meaningful partnerships, we are driven to create premium quality products that invoke beauty through function. Our Culture Our team of enthusiastic, talented individuals are collectively impassioned to go above and beyond the expectations in everything we do. Whether we’re working together to create innovative new designs, proofing each other's emails before pressing the send button, supervising our highly-skilled manufacturing team, managing our shipping and fulfillment relationships, or ultimately helping our customers get organized, we are passionate about every step. We are a community that is proud of who we are and what we do every day.

The DMC Group is a platform of complementary, market leading, needlecraft brands. The group owns and operates four iconic needlecrafts brands: DMC (global leader in embroidery threads with a 275-year heritage, the undisputed reference brand); Wool And The Gang (digital-first and contemporary knitting kits); Sirdar (over 125 year British heritage in knitting yarns); and Rowan (premium design-led British yarn brand with a longstanding heritage in the UK and US. Products include thread, yarn, kits, patterns, accessories, and publications. The Group owns Tilsatec, a manufacturer of cut resistant technical yarns and PPE. DMC DMC, founded in Mulhouse, France in 1746, is the leading player in embroidery thread and floss with a 275-year history of delivering iconic, high-quality embroidery threads, floss and related products. Sirdar The UK household knitting name and leader in baby yarn Sirdar is a heritage British brand of hand-knitting yarns established in 1880 and well known for its high-quality pattern designs and yarn ranges. The brand holds the market-leading position in the UK and a growing presence in the USA. Wool And The Gang Wool and the Gang (“WATG”) is a digitally native, direct-to-consumer brand of knitting do-it-yourself kits and premium yarns. The brand offers creative clothing, accessories, and homeware designs to be crafted at home and is renowned for its fashion-led approach. Rowan The premium, quintessentially British yarn brand Rowan is a premium design-led British yarn brand with a longstanding heritage in the UK, the US and an increasinginternational presence, with a portfolio of 28 natural fibre yarns and numerous design-led patterns and publications. Tilsatec Tilsatec is a manufacturer of cut-resistant technical yarns for use in protective work gloves and sleeves. Tilsatec is recognised as a premium quality supplier, the brand is synonymous with the the highest level of cut-resistance, high performance and reliability.

Wool Warehouse is owned and run by Holly and Andy, who set up the company. We are very proud to be an independent retailer. While this means we may not have the resources of our larger competitors, we continually reinvest back into the business, and are gradually able to increase the range of yarns we offer, as and when time, funds and space allow. In 2022, we launched our in-house brand of yarn, Yarnsmiths.