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Lorena Castro Location
Los Angeles, CA, US
Lorena Castro Work
Director of Sales, West @ (April 2025 - Present)
Sr. National Account Manager @ (January 2025 - April 2025)
Senior Sales Manager, West @ (June 2022 - February 2025)
Regional Sales Manager @ (June 2016 - June 2022)
Business Manager @ (July 2013 - June 2016)
Region Business Manager @ Gorton's (January 2012 - July 2013)
National Sales Manager-Pet Specialty @ (January 2009 - December 2012)
Customer Category Manager @ (January 2002 - December 2008)
Lorena Castro Education
University of Washington
BA (Business Administration emphasis in Marketing)
Lorena Castro Skills
Consumer Products
Forecasting
Grocery
Cross-functional Team Leadership
Shopper Marketing
Customer Insight
Competitive Analysis
Marketing Strategy
Product Development
Retail
Categorization
Private Label
Direct Store Delivery
Broker Management
Nielsen
Trade Marketing
Management
Sales
Sales Management
Marketing
Business Analysis
Negotiation
Team Leadership
Strategic Planning
Account Management
Cross Functional Team Leadership
Lorena Castro Summary
Lorena Castro, based in Los Angeles, CA, US, is currently a Director of Sales, West at Vital Farms. Lorena Castro brings experience from previous roles at Vital Farms, Tillamook County Creamery Association and Acosta Sales & Marketing. Lorena Castro holds a BA in Business Administration emphasis in Marketing @ University of Washington. With a robust skill set that includes Consumer Products, Forecasting, Grocery, Cross-functional Team Leadership, Shopper Marketing and more. Lorena Castro has 2 emails and 2 mobile phone numbers on RocketReach.
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