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Lui is an experienced facilitator and executive coach particularly in the areas of organisational performance, strategy, culture and leadership development. He has over 20 years of experience in the areas of mergers, acquisitions and integrations, project management and finance firstly within the Wesfarmers Group of companies and later as a Consultant to various organisations. Luis experience spans a broad range of industries including hardware retail, transport and logistics, fertiliser and chemicals manufacturing and distribution, heavy construction and insurance. Lui graduated from Curtin University with a Bachelor of Commerce with Honours. He is a Chartered Accountants of Graduate of the AICD Company Directors Course. Lui is a non-executive director of Rocky Bay, a leading provider of disability services in Western Australia and is Cofounder of Second Squared, an organisation that works with aspiring entrepreneurs to find, acquire and operate existing businesses. Loop Advisory works with a small network of professionals in the fields of Strategy, Culture and Leadership as required to achieve the best outcomes for the client.

Loop Advisory Questions

The Loop Advisory annual revenue was $1 million in 2026.

Loop Advisory is based in Applecross, Western Australia.

The NAICS codes for Loop Advisory are [54, 5416, 54161, 541, 541611].

The SIC codes for Loop Advisory are [87, 874].

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