Lookas Information

Lookas LLC is a strategic CMF consultancy helping consumer brands create distinctive products through Color, Material, Finish, Graphics, and Apparel design. Rather than operating as a traditional freelance studio, Lookas serves as an embedded fractional CMF partner—working alongside internal design and product teams to provide senior-level creative direction, long-term strategy, and execution support. We specialize in helping companies that have outgrown project-based design but aren't ready to hire a full-time CMF Director. Our work spans: • Consumer Products • Powersports • Outdoor Equipment • Apparel • Footwear • Sporting Goods • Mobility • Lifestyle Brands Services include CMF strategy, graphics direction, apparel color systems, trend forecasting, product identity development, seasonal planning, material innovation, vendor collaboration, and executive design leadership. Our goal is simple: Help brands build products customers instantly recognize, remember, and choose. Rather than operating as a traditional freelance studio, Lookas serves as an embedded fractional CMF partner—working alongside internal design and product teams to provide senior-level creative direction, long-term strategy, and execution support. We specialize in helping companies that have outgrown project-based design but aren't ready to hire a full-time CMF Director. Our work spans: • Consumer Products • Powersports • Outdoor Equipment • Apparel • Footwear • Sporting Goods • Mobility • Lifestyle Brands Services include CMF strategy, graphics direction, apparel color systems, trend forecasting, product identity development, seasonal planning, material innovation, vendor collaboration, and executive design leadership. Our goal is simple: Help brands build products customers instantly recognize, remember, and choose.