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Pat McGrath Labs Straight from the Lab – where unadulterated experimentation meets raw glamour. A rule-breaking playground for the world’s most influential and sought-after makeup artist, Pat McGrath, to introduce divinely disruptive discoveries. Cult products that define future trends; instant addictions for the bold and obsessed. The only rule? Use Without Caution.

Sold in over 2,000 locations worldwide to include Ulta Beauty, Target, CVS, and more, Beauty Bakerie is a rapidly growing cosmetics firm with a strong social media presence. The firm has amassed more than 1M followers across all social channels with more than $14M in venture capital raised to date. Beauty Bakerie was San Diego’s fastest-growing private company from 2015 - 2017. In 2019, the firm made Fortune 500 list for the fastest-growing private company coming in at 434. Headquartered out of San Diego, the company has a team of 25 employees and has been recognized by top tier publications to include Allure, Cosmopolitan, Essence, Huffington Post, Teen Vogue as a 2016 Beauty Game Changer, Elle, Byrdie, Nylon and Buzzfeed. In 2019, Glamour named Cashmere Nicole, "The New Age CEO" with a full feature. With its very own 501(c)3 the brand provides full support to orphaned children across Uganda, Indonesia and Tanzania.