LOMA Information

LOMA is more than a platform—we're your dedicated local store marketing (LSM) partner, providing end-to-end strategic LSM guidance, operational support, and technology solutions that drive measurable results for multi-unit brands and franchise systems. 1. Quarterly LSM Media Opportunities We can help drive sales growth by providing your system with strategic Optyn opportunities. These campaigns can be carefully aligned with seasonal trends, key promotional periods, and initiatives on your marketing calendar. Our team will take full responsibility for managing timely setup and execution, ensuring seamless implementation across your network. 2. Targeted Support for Bottom 20 Locations We are prepared to provide dedicated LSM guidance and support to your underperforming locations. This specialized program includes gathering an understanding of each location's specific needs, collaborating with teams to align on direction, working with your team to create appropriate creative assets, and managing tactical orders through the LOMA marketplace platform. We can maintain consistent year-round support for this initiative to help drive measurable performance improvements. 3. Catering Strategic Initiative Alignment To strengthen your B2B and catering growth objectives, we can develop targeted tactical bundles specifically designed to drive business-to-business engagement. We can work closely with your team to align on strategic direction and messaging, then lead comprehensive outreach efforts to your system to ensure successful adoption and manage execution through the LOMA platform, making it very easy on your franchisees. 4. Flexible Ad Hoc Local Store Marketing Support Our robust marketplace platform enables us to address any emergent marketing needs throughout the year. We can work directly with individual franchisees to understand their unique situations, recommend appropriate tactics based on their objectives and budget, and facilitate seamless ordering.