Loft Information

We are a nimble and seasoned group of strategists, designers and engineers that distill the complex, find opportunity in the unknown and create products and services that propel growth. Customer Research, Data Science & Market Opportunity Validation We work with leaders that have big ideas and bold aspirations. We identify your optimal market, and understand their behaviors and motivators - these are the essential ingredients to create products and experiences that will surpass expectations and create long term market success. Everybody can dream, but few can deliver! New opportunities for growth require sound validation. Loft believes market leading ideas are rooted in research and strategy. We have the right toolkit to assess market size and viability - giving our clients the extra assurance they are on the right path. Product, Service & UX Design Design is foundational to what we do at Loft. We believe that good design is not just window dressing but the process to deliver relevant usability and experiences. Our range of physical, digital and service design expertise helps our team approach each new challenge with an unfiltered view on crafting the right solution. Product Engineering Our engineering team is involved in all aspects of our design and development process. We begin with technical validations and early prototypes applying real life feedback and mechanical engineering expertise to our designs to create production-ready and future forward functional products. Our team will work closely with your manufacturing partner or identify one who will see it through to completion. We leverage a network of trusted partners for specialized engineering services as needed. Brand Experience Design The final phase of creating an unforgettable experience is bringing the brand to life - evoking a focused and intentional emotional connection with your brand. Our team carefully considers all the touch-points your constituents have and designs