lockr Information

lockr is the first consumer-focused platform for identity, consent and data. Consumers are content with the value exchange of the internet. An IAB report on the open ad-supported internet stated that nearly 8 in 10 consumers would rather receive more ads than pay for digital content. However, they are unwilling to give up control of their inbox and other communication preferences. The growth of registration walls across publishers, brands and retailers has resulted in the adoption of Machine Generated Emails (i.e. Apple Hide My Email, Firefox Relay, etc.). 
 Consumer Product: lockrMail 
A public-facing email address built to manage consumer accounts with brands. Publisher Product: Identity lockr Identity infrastructure for publishers to ensure collection of quality, consented first-party data. Privacy regulations and signal loss are having huge impacts on targeting capabilities and advertising revenue for publishers. Identity lockr is comprised of 3 core offerings: 1. Alternative Identity Manager: a unified container for identity management. Seamlessly test, integrate and manage alternative identity providers in a self-service platform to mitigate signal loss. 
 2. Email Validation: Re-engage visitors using tools that obfuscate email addresses. As email has become the de facto unique identifier of choice, Machine-Generated Emails impact up to 62% of topline revenues for publishers. 
 3. Single-Sign On: The only consumer-first single-sign-on solution to empower individual choice around communication preferences, consent signals, and provisioning of data. lockrMail is the only adtech-friendly SSO.