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Lixin Cheng Location
United States
Lixin Cheng Work
Adjunct Professor @ (July 2025 - Present)
Principal Consultant @ ALA Group, Inc. (January 2024 - Present)
Advisor to Chief Executive Officer @ (December 2023 - July 2025)
Senior Vice President @ (April 2021 - December 2023)
Member of Advisory Board @ (April 2020 - April 2021)
Advisor to the Founder and CEO @ (October 2018 - April 2021)
Principal Consultant @ ALA Group, Inc (July 2018 - April 2021)
SVP and CEO Mobile Devices, Chairman of ZTE USA Inc., Chairman of Nubia Technology Ltd. @ (April 2017 - July 2018)
SVP ZTE Corp, President of North America Device BU, Chairman and CEO of ZTE USA, Inc. @ (January 2014 - April 2017)
SVP ZTE Corp, President of North America, Chairman and CEO of ZTE USA, Inc. @ (January 2013 - January 2014)
President of North America Region and CEO of ZTE USA, Inc. @ (June 2010 - January 2013)
Founder and Principal Consultant @ ALA Group, Inc. (August 2006 - May 2010)
President and Chief Sales Officer @ (January 2004 - July 2006)
Director of Business Development @
VP Sales and Supply @
Various @
Lixin Cheng Education
Zhejiang University
Bsc. (Electronic Engineering)
Lixin Cheng Skills
Sales Performance
Strategic Vision
Customer Satisfaction
Executive Leadership
Influential Communicator
P&L Management
Organization Skills
Strategic Partnerships
Client Relations
Business Negotiation
Large Scale Events
Strategic Thinking
Government Relations
Public Policy
CEOs
Operational Excellence
Coaching
Public Speaking
Start-up Ventures
International Business Development
Board of Directors
Business
Product Management
Start-ups
Business Development
Telecommunications
Sales
Marketing
Product Marketing
Wireless
Supply Chain Management
Project Planning
Mergers & Acquisitions
Leadership
Business Strategy
Strategic Planning
Mobile Devices
New Business Development
Consumer Electronics
Product Development
Mobile Communications
International Sales
Management
Executive Management
Marketing Strategy
Consulting
Go-to-market Strategy
Board Relations
International Development
Organizational Leadership
Competitive Analysis
Wireless Technologies
Start Ups
Engineering
Strategy
Microsoft Office
Program Management
Go To Market Strategy
LTE
Business Management
Mergers and Acquisitions
R&D
Joint Ventures
Sales Manager
Lixin Cheng Summary
Lixin Cheng, based in United States, is currently a Adjunct Professor at Zhejiang University. Lixin Cheng brings experience from previous roles at ALA Group, Inc., Magnachip Semiconductor, Qualcomm and oneNav, Inc.. Lixin Cheng holds a Bsc. in Electronic Engineering @ Zhejiang University. With a robust skill set that includes Sales Performance, Strategic Vision, Customer Satisfaction, Executive Leadership, Influential Communicator and more. Lixin Cheng has 1 emails and 6 mobile phone numbers on RocketReach.
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