Living.Lab Information

Living Lab is a visitor economy intelligence platform. One economic model across 218 countries connecting events, accommodation, aviation, price, and visitor-movement signals on one geo temporal spine. OECD-aligned methodology. In the past 12 months we have deployed at more than 700 events across 180 cities in 49 countries. They delivered 14 million room nights and over US$12bn in gross value added. We measure what events, routes, and tourism infrastructure deliver to the places that host them. GVA, tax, jobs, and retained revenue — net of displacement, with the counterfactual stated. The number a treasury will defend, not the number a press release needs. Our clients include national governments, host cities, convention bureaux, rights holders, venue operators, hotel investors, and airlines. We work with brands including London Tech Week, Monaco Yacht Show, and SailGP. Two products. Signal137 produces on-demand economic impact attribution for past events. Demand137 models what a route, site, or policy decision will deliver before it is committed. Both run on the same model, the same data spine, and the same method.