Little Nut Tree Toys Information

Little Nut Tree Toys was launched in 2005 as a result of Jo Nicholson wanting to buy good quality, wooden and educational toys for her one year old daughter. he company philosophy has always been to promote toys that encourage kids to discover toys for themselves (without batteries and jarring electronic voices) and also wanted to focus on getting kids playing outside again which she sees as an integral part of childhood. The company has grown from selling 50 toys in offices over lunch times, craft and Christmas fairs, to now selling over 700 products via its website. Since the re-launch the website,www.littlenuttreetoys.co.uk, now offers its customers a variety of features including recycled packaging, gift wrapping and gift vouchers. A great element of the site that has been maintained is the 'play activity keys'. These are there to help parents understand what and how toys will specifically develop their child. For instance, the 'Balancing Monkeys Game' has the play activities BN and HE which basically show the parent that the toy develops Brain Nurture and Hand-Eye Coordination. The smiley face icon also indicates whether the toy is special needs friendly or not. Jo maintains that the safe and fun development of children is at the heart of her stock choices. She loves finding toys that are great fun but at the root of the design have educational and developmental learning attributes.