Principal @ Lisa Goff Consulting (January 2016 - Present)
Vice President, Direct to Consumer Sales @ (December 2011 - May 2015)
Vice President of Marketing @ (March 2008 - December 2011)
Senior Director of Marketing @ (September 2007 - February 2008)
Director of Marketing @ (August 2006 - June 2007)
Director of Marketing @ (March 2005 - August 2006)
Director of Marketing @ (April 2001 - March 2005)
Brand Manager @ (September 1994 - October 1999)
Analyst and Associate @ (September 1989 - June 1992)
Lisa Goff Education
Harvard Business School
Master of Business Administration
1992-1994
University of California, Los Angeles
Bachelor of Science (Applied Mathematics)
1989-1989
Lisa Goff Skills
Wine
Marketing Strategy
Product Development
Strategic Planning
Wineries
Wine Tasting
Brand Management
Marketing Communications
Direct Marketing
Customer Insight
Pricing
Marketing Management
Forecasting
Social Media
Product Marketing
Sales Management
Marketing
Segmentation
Trade Marketing
Brand Development
Market Planning
Beverage Industry
Management
Alcoholic Beverages
Brand Awareness
Winemaking
Integrated Marketing
Sales
P&L Management
Business Strategy
E-commerce
Pricing Strategy
Lisa Goff Summary
Lisa Goff, based in Napa, CA, US, is currently a Managing Director, Direct-to-Consumer and Brand Marketing at Azur Associates. Lisa Goff brings experience from previous roles at Lisa Goff Consulting, Terlato Wine Group, Crimson Wine Group and Beam Wine Estates. Lisa Goff holds a 1992 - 1994 Master of Business Administration @ Harvard Business School. With a robust skill set that includes Wine, Marketing Strategy, Product Development, Strategic Planning, Wineries and more. Lisa Goff has 2 emails and 1 mobile phone numbers on RocketReach.
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