Vice President, Global Lodging Connectivity and Solutions @ (February 2020 - July 2022)
VP and General Manager, Global Business for Integrated Property Managers (Vrbo and Expedia) @ (June 2018 - February 2020)
General Manager, B and B Products and Services, a division of HomeAway and Expedia (NASDAQ: EXPE) @ (July 2015 - June 2018)
Director of Global Marketing, BedandBreakfast.com @ (January 2014 - July 2015)
Head and Director of Marketing @ Forte Foundation (January 2012 - January 2014)
Sabbatical, International Travel @ Sabbatical - International Travel (January 2010 - December 2011)
Director of Brand Development, Corporate Brand Management (CBM) @ (January 2008 - January 2010)
Director of Disney Brand Strategy and Stewardship, CBM @ (January 2006 - January 2008)
Manager Corporate Brand Management @ (January 2004 - January 2006)
Case Team Leader (M2C) @ Monitor Group (January 2001 - January 2004)
Visiting Professor of Business Strategy @ (January 2003 - April 2003)
Summer Associate @ (May 2000 - August 2000)
Account Director, Strategic Marketing Group @ (January 1998 - January 1999)
Lisa Chen Education
The Wharton School
MBA
Cornell University
BA
Lisa Chen Skills
Marketing Strategy
Marketing
Consumer Strategy
Brand Development Strategy
Development of strategic marketing plans
Marketing Management
Corporate Branding
Brand Developement
Brand Implementation
Brand Equity
Brand Management
Market Research
Customer Insight
Change Management
Executive Management
Personal Branding
MBA Admissions Consulting
Strategy
Brand Development
Product Marketing
MBA
Social Media Marketing
Consumer Behaviour
CRM
Management
Brand Awareness
Marketing Communications
Integrated Marketing
Digital Marketing
Competitive Analysis
Marketing Research
Creative Direction
E-commerce
Leadership
Brand Architecture
Strategic Planning
General Management
P&L Management
P & L Oversight
E Commerce
PowerPoint
Sales
Education
Microsoft Office
International Travel
Microsoft Excel
Business Strategy
Customer Service
Microsoft Word
Business Development
Lisa Chen Summary
Lisa Chen, based in Austin, TX, US, is currently a CEO and President at ToursByLocals. Lisa Chen brings experience from previous roles at Chief and Expedia Group. Lisa Chen holds a MBA @ The Wharton School. With a robust skill set that includes Marketing Strategy, Marketing, Consumer Strategy, Brand Development Strategy, Development of strategic marketing plans and more. Lisa Chen has 2 emails and 3 mobile phone numbers on RocketReach.
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