2020 -2022 Vice President, Global Lodging Connectivity and Solutions @
2018 -2020 VP and General Manager, Global Business for Integrated Property Managers (Vrbo and Expedia) @
2015 -2018 General Manager, B and B Products and Services, a division of HomeAway and Expedia (NASDAQ: EXPE) @
2014 -2015 Director of Global Marketing, BedandBreakfast.com @
now Head and Director of Marketing @ Forte Foundation
now Sabbatical, International Travel @ Sabbatical - International Travel
now Director of Brand Development, Corporate Brand Management (CBM) @
now Director of Disney Brand Strategy and Stewardship, CBM @
now Manager Corporate Brand Management @
now Case Team Leader (M2C) @ Monitor Group
2003 -2003 Visiting Professor of Business Strategy @
2000 -2000 Summer Associate @
now Account Director, Strategic Marketing Group @
Lisa Chen Education
Wharton School, University of Pennsylvania
Cornell University
Lisa Chen Skills
Marketing Strategy
Marketing
Consumer Strategy
Brand Development Strategy
Development of strategic marketing plans
Marketing Management
Corporate Branding
Brand Developement
Brand Implementation
Brand Equity
Brand Management
Market Research
Customer Insight
Change Management
Executive Management
Personal Branding
MBA Admissions Consulting
Strategy
Brand Development
Product Marketing
MBA
Social Media Marketing
Consumer Behaviour
CRM
Management
Brand Awareness
Marketing Communications
Integrated Marketing
Digital Marketing
Competitive Analysis
Marketing Research
Creative Direction
E-commerce
Leadership
Brand Architecture
Strategic Planning
General Management
P&L Management
P & L Oversight
E Commerce
PowerPoint
Sales
Education
Microsoft Office
International Travel
Microsoft Excel
Business Strategy
Customer Service
Microsoft Word
Business Development
Lisa Chen Summary
Lisa Chen, based in Austin, TX, US, is currently a CEO and President at ToursByLocals. Lisa Chen brings experience from previous roles at Chief and Expedia Group. Lisa Chen holds a Wharton School, University of Pennsylvania. With a robust skill set that includes Marketing Strategy, Marketing, Consumer Strategy, Brand Development Strategy, Development of strategic marketing plans and more. Lisa Chen has 2 emails on RocketReach.
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