Vice President, Marketing and Merchandising @ (January 2010 - January 2016)
Vice President Marketing, Consumer Research and CRM @ (March 2008 - December 2009)
General Manager @ Hanesbrands Inc. (January 2006 - January 2008)
Marketing Director @ Hanesbrands Inc. (January 2003 - January 2006)
Sr. Marketing Manager @ Sara Lee Branded Apparel / Hanesbrands Inc. (January 1998 - January 2003)
Marketing Manager, Men's Underwear; Intimate Apparel @ Fruit of the Loom (January 1991 - January 1998)
Lis Cravens Education
Wake Forest University School of Business
Master of Business Administration - MBA
2001-2002
University of Oxford
European Business (Summer 2002)
Western Kentucky University
Bachelor of Science (B.S.) (Marketing)
Lis Cravens Skills
Merchandising
Brand Management
Consumer Products
Product Development
Marketing Strategy
Apparel
Customer Insight
Retail
Marketing Management
Marketing
Competitive Analysis
Marketing Communications
Strategy
Marketing Research
CRM
Leadership
Public Relations
Customer Service
Microsoft Excel
Product Marketing
B2c
Team Building
Positioning
Social Media
Agency Relationship Management
Business Relationship Management
Brand Development
Recruiting and Mentoring
Sales
Data Analysis
eCommerce
Business Development
Market Research
Digital Marketing
Advertising
Integrated Marketing
Strategic Planning
B2b Marketing
Product Innovation
Fashion
P&l Management
Budget Management
Cross Functional Team Leadership
Social Media Marketing
Management
B2C marketing
Business to Business B2b
Recruiting
Spanish
Business to Business
Lis Cravens Summary
Lis Cravens, based in Bowling Green, KY, US, is currently a Senior Vice President, Brand Management and Sales at Fruit of the Loom, Inc.. Lis Cravens brings experience from previous roles at Fruit of the Loom, Belk and Hanesbrands Inc.. Lis Cravens holds a 2001 - 2002 Master of Business Administration - MBA @ Wake Forest University School of Business. With a robust skill set that includes Merchandising, Brand Management, Consumer Products, Product Development, Marketing Strategy and more. Lis Cravens has 1 emails and 1 mobile phone numbers on RocketReach.
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