Traackr is the Creator Marketing Intelligence Platform for the world’s leading brands. Built for global enterprise complexity, Traackr combines AI-powered intelligence, the industry’s deepest global creator dataset, and enterprise-grade governance to lead teams in organizing creator programs, optimizing performance and ROI, and envisioning what’s next. Think of us as the decision engine that transforms creator chaos into competitive advantage.
We’re proud to power the world’s most advanced creator marketing programs, including those at L’Oréal, Coty, Samsung, and AMOREPACIFIC.
Born global, our team thrives on collaboration and serves brands worldwide, with offices in San Francisco, New York, Boston, London, and Paris.
Influencer marketing platform for eCommerce & social commerce, helping brands & agencies generate online sales through creators, affiliates & ambassadors.
We're hiring! Check out our open positions here: https://upfluence.com/careers
Upfluence is the only influencer marketing software with a dedicated offering for eCommerce brands. We help brands drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn your customers into your best performing influencers. Our data-driven approach to influencer marketing delivers a high ROI for each of our 1300+ clients.
Influencer Marketing Resources and Academy. We provide all resources and tools for Influencers and Marketing professionals. Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies.
What Influencer Marketing Is At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek
3. What works in Influencer Marketing Carefully consider your approach in influencer marketing • Be organized, put together a strategy, plan and budget, spend time on research • Be patient and be human – people talking to people, not companies talking to companies Develop a schedule • Does the influencer prefer monthly/ quarterly/biannual calls or newsletters? • Integrate with your PR schedule, product release schedule, etc. • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings
4. Influencer Marketing Stats 90% of consumers trust peer recommendations Use generated content is 50% more trusted by internet users than traditional media Consumers are 71% more likely to make a purchase based on social media referrals 81% of U.S. consumers trust advice and information from blogs
5. Consumers want value Sixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online. 64%
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