Linen & Sand Competitors

Parachute makes premium quality home essentials to enhance your life. We believe that high quality, smart design and personal comfort shouldn’t cost a fortune – and that above all – you should start and end your day feeling your very best.

We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service. We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives. We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.

It all started with a great bed. Founded in Brooklyn in 2014, we disrupted the bedding industry with premium, hotel-quality sheets and towels at accessible prices, direct to your door. Over a decade in, we’re still combining creative design with premium fabrics from the best manufacturers so our bedding, bath, and home accessories work for the way you really live. While our roots are online, you can also find us IRL at our eight (and counting) retail locations across the country.