Sr. Insights Manager, Reese's and Variety Franchises @ (January 2008 - April 2010)
Brand Manager, Cacao Reserve by Hershey's @ (May 2006 - January 2008)
Product Director, Johnson's Adult Body Line @ Johnson & Johnson Consumer Products Company (January 2005 - May 2006)
Assistant Product Director @ (August 2001 - December 2004)
Financial Analyst @ (September 1995 - May 1999)
Lina Yang Education
University of Michigan - Stephen M. Ross School of Business
University of Illinois at Urbana-Champaign - College of Business
BS (Accounting)
Lina Yang Skills
Foresight
Customer Insight
Strategy
Brand Management
Integrated Marketing
Market Research
Analytics
Consumer Products
Strategic Planning
Marketing Strategy
Competitive Analysis
Shopper Marketing
Marketing Research
Cross-functional Team Leadership
Consumer Insight
Segmentation
Product Innovation
Nielsen
FMCG
Innovation
Brand Architecture
Brand Equity
Social Media
Cross Functional Team Leadership
Business Strategy
Microsoft Word
Microsoft Office
Lina Yang Summary
Lina Yang, based in Mountville, PA, US, is currently a Founder and Futurist at inxy studio. Lina Yang brings experience from previous roles at The Hershey Company and Lancaster Sunday News. Lina Yang holds a University of Michigan - Stephen M. Ross School of Business. With a robust skill set that includes Foresight, Customer Insight, Strategy, Brand Management, Integrated Marketing and more. Lina Yang has 1 emails and 3 mobile phone numbers on RocketReach.
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