Light Bicycle Competitors

Giant started in 1972 with one goal: Create a better cycling experience for people around the world. The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration. It began with lightweight aluminum frames. Giant’s ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminum and composite engineering. We introduced the first affordable carbon fiber bike, the Cadex 980 C, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, Giant’s Maestro Suspension established a new level of performance for off-road riding and racing. Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive. Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place. RIDE LIFE. RIDE GIANT.

At DT Swiss we are ambitious, dedicated and motivated to learn. Our interest, passion and excitement drive us to yield extraordinary results and ensure that we achieve our goals together. Our team spirit, professional collaboration and our ambition for sports, help us to pursue our mission regardless of hierarchical level, personality or level of education. With our conscientious human resources work, we want to value the contributions made by each individual. Personal development programs provide the appropriate framework to individually acquire new knowledge and transfer it into their skillset.

Founded in 1889, Charles IDOUX & Lucien CHANEL created in Lyon the Manufacture d’Articles Vélocipédiques Idoux & Chanel. We’re cycling pioneers - winning the Tour De France in 1934 with the first aluminium rim, and introduced neutral technical support for every cyclist in races in 1973 and dozens of innovations spread out in the whole cycling industry. We’re engaging & always strive to enrich the experience of our community the professional racers, passionate amateurs, event organizers and retailers. Our creativity provide riders with a performance edge & inspire them by sharing our passion for the sport.