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LifeTrends® helps life insurance companies, IMOs, BGAs, and producer agencies price, research, and sell intelligently with accurate, meaningful data and information. When you think about LifeTrends®, intelligence resonates. Yes, we provide data and information; however, data is just data unless you can analyze, interpret, and make fact-based decisions from it. We are life insurance product and industry experts. We do the heavy lifting for our partners, allowing them to focus on what matters most – intelligently serving their clients. With our actuarial team, we’ve created whitepapers to cover AG49, 2017 CSO and PBR. We see product trends evolve before the market does, and we help our distribution partners stay ahead of the game by equipping them with purposeful and informational marketing pieces that they can share with their clients. The most meaningful has been the debut of the 70% Window and our Bridge Product sales concept. With our clients’ interest in mind, our benchmarks include fundamental numerical values that fully capture the competitive positioning of life insurance products. Our most valuable features track CSO, regulatory changes, rolling targets, interest rate bonuses, and sub-account interest rates for IUL products. Our unique and proprietary tool PRECalc® (Policy Review Estimator Calculator) can identify policy replacement options using 1035 amounts to solve for 1) paid-up death benefits, or 2) ongoing premiums required to meet a specified death benefit. This saves our distribution partners an exorbitant amount of time! When you join LifeTrends®, you find efficiency and can focus on the higher value tasks while gaining a significant, industry-leading competitive advantage. Why wait any longer? Contact Karen Joyner at Karen@LifeTrends.com to learn how you can become one of our Valued Partners.

LifeTrends® Questions

The LifeTrends® annual revenue was $7.3 million in 2026.

Karen Joyner is the CEO, Co-Founder, Managing Partner of LifeTrends®.

17 people are employed at LifeTrends®.

LifeTrends® is based in Austin, Texas.

The NAICS codes for LifeTrends® are [524, 52, 5241, 52411].

The SIC codes for LifeTrends® are [63, 631].

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