The idea behind LifeDirect was simple. We saw the good that insurance does, providing money when people need it most. But the process of comparing and starting insurance was difficult and antiquated. We wanted to give people an easier, simpler way to compare insurance and clear up the confusion that was involved with this important life decision. Our core belief is that Kiwis deserve clear and straightforward choices when buying insurance. Our job is to provide the information you need to make a good insurance choice. When it comes to insurance, the important things to consider are cost, policy quality, financial strength, and customer service. We compare policies across these areas as simply and transparently as we can.
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The LifeDirect annual revenue was $5.5 million in 2026.
Mark Solomon is the Managing Director of LifeDirect.
26 people are employed at LifeDirect.
LifeDirect is based in Lower Hutt, Wellington.
The NAICS codes for LifeDirect are [5242, 52, 52421, 524210, 524].
The SIC codes for LifeDirect are [641, 64].