LIEGE CREATIVE Competitors

De hogeschool met het netwerk! Hogeschool PXL, dat moet je gewoon voelen. Dat kan je alleen maar door ofwel te kletsen met studenten die al studeren aan de hogeschool, te babbelen met PXL-docenten/-lectoren, een bezoekje te brengen aan een PXL-afgestudeerde die jouw droomjob doet, eens de lessen bij te wonen tijdens onze openlesdagen, ons een bezoekje te brengen of naar een infodag te komen.

We are a brand-focused advertising, marketing and public relations firm that focuses on marketing into family life in the Digital Age. We are a Woman-Owned, creative, and full-service agency that specializes in family targeted marketing and believes results should be obvious and impactful. We study our targets and apply the sciences of Economics, Psychology, and Anthropology to carve and refine brands to increase the power of their marketing. So rather than merely focusing on a capability, market or tactic, we focus on the social dynamics and habits of the family life cycle as it grows and moves in everyday life. By targeting family living, healthcare and education as verticals, we know our markets and the decision making processes of their key demographic segments exceptionally well. We transform our clients and help them create strong footholds, profitable niches, loyal customer bases, and market-winning brands. We’ve been recognized as a “Top U.S. Agency” by Crain Communications, Inc. for the past five consecutive years. At Steel, we reach the family.

What is the role of the designer and how is it changing in a time when design and manufacturing become increasingly more digitized? This question is key to understanding the work of design studio Unfold. The studio, founded in 2002 by Claire Warnier and Dries Verbruggen after they graduated from the Design Academy Eindhoven, develops projects that investigate new ways of creating, manufacturing, financing and distributing in a changing context. A context in which we see a merging of aspects of the pre-industrial craft economy with high tech industrial production methods and digital communication networks. A context that has the potential to shift power, from industrial producers and those regulating infrastructure to the individual designer and the consumer. As ad-hoc interpreters who speak neither the mother-tongue of computer code nor that of traditional craft, they create unusual scenarios of confrontation between the two in which the untranslatable, the idiomatic and the unexpected are foregrounded against a field of normative design practice. At the same time, each of their projects also explores one of myriad tangents of the digital-analogue divide, building a line of inquiry into issues such as technical proficiency, intellectual property, and the uniqueness of the identical object. Unfold’s award-winning work has been exhibited internationally at museums such as the New Museum, New York (US); Yingge Ceramics Museum, Taipei (TW); Design Museum London (UK); Museum of Arts and Design, New York (US); Abu Dhabi Art (AE) or the Museum of Craft and Design, San Francisco (US); Jerusalem Museum (IL) and is in the collection of musea such as the Centre Pompidou (FR); Computer History Museum in Mountain View (US) or Design Museum Ghent (BE).