Liberated Baking Competitors

Since 2009, we've raised the bar on gluten-free baking, making delicious offerings the whole family will enjoy so everyone can LOVE BREAD AGAIN.

When we opened our doors in 2011 our goal was to bring customers gluten and wheat free bread and bakery, right for their everyday needs and with quality and safety guaranteed. We believe that by making the most of the food we eat will help us lead healthier, longer lives and no one should be excluded from being able to do this. Our approach has always been to replace ‘less with more’ – more nutritious ingredients, more choice, and more taste. We challenge the norm, challenge the process, challenge the ingredients. We always aim to be innovative, thinking outside the box in everything we do. Eating is one of the great pleasures in life and it is at the centre of good times with friends and family. Our team here at BFree are driven by a desire to create, innovate and live better. Our mantra is simple, BFree - ‘Free From the ingredients you don’t want. Made with the ones you do’.

Pamela’s Products, started in 1988, is known for delicious, gluten free foods with a full line of baking mixes, cookies, and snack bars. As a pioneer in both natural foods and gluten-free, Pamela’s still maintains leadership status in the industry. With ongoing improvement and innovation, Pamela’s Products continues to grow and embrace the many opportunities that lay ahead. Pamela’s strength comes from Pamela herself, who not only develops every product recipe, but personally chooses, tests and approves every ingredient. Pamela ensures top-quality products by sourcing the best ingredients available for optimal flavor and texture in every product. You can count on Pamela’s to source only the finest ingredients, and to maintain the strictest manufacturing standards so only the highest quality, gluten-free product arrives at your kitchen table.