Level Ground Competitors

“Blue Bottle is coffee and people. Not necessarily in that order.” —James Freeman, Founder In our eyes, coffee’s main purpose is to be delicious. We go to great lengths to source, roast, taste, and prepare coffee so our guests can enjoy it at peak deliciousness. We know that good coffee depends on strong community. We work directly with farmers around the world to source our coffees as sustainably and ethically as we can. We hire team members who are dedicated to creating beautiful experiences with coffee. From the farm to the cafe, our coffee is handled by people who care.

Fair Trade USA, a tax-exempt 501(c)(3) nonprofit organization, is the leading certifier of Fair Trade products in North America. Our award-winning, rigorous, and globally recognized sustainable sourcing certification programs improve livelihoods, protect the environment, and build resilient, transparent supply chains. The trusted Fair Trade Certified™ label on a product signifies that it was made according to stringent Fair Trade standards. We are building an innovative model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and communities around the world. Visit www.fairtradecertified.org for more information.

Equal Exchange's mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through our success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic and sustainable world.