AB Tasty is a SaaS solution that helps data-driven marketers to ease the process of A/B testing.
Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps them to increase their sales and conversion rates through A/B testing.
Their solution is innovative in simplifying to a maximum the implementation of all kind of tests (A/B tests, multivariate tests, split tests, funnel or multi-pages tests), making them accessible to all marketers, whatever their technical knowledge.
Now autonomous and agile, they can quickly reiterate their tests to validate their optimization ideas and adopt a continuous improvement approach, based on figures statistically validated rather than hunches.
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Salesforce Marketing Cloud is the #1 platform for consumer engagement that helps marketers know their customers, engage across channels, and personalize every interaction.