Let Us Dare Information

We make clothes for rebellious optimists: the people who dare to defy, dare to deviate, dare to speak, dare to protest, dare to choose, dare to ask, dare to love, dare to leave... and sometimes dare to dance in inappropriate places. We were founded by a former Special Operations forces officer whose unit’s motto was “let us dare.” We have seen the world at its worst and learned that life is better when people are free to be themselves, free to dress as they please, and free to have some joy and color in their everyday lives. When you wear our brand you are telling the world that you reject the politics of hatred and division, and you are daring others to do the same. By wearing our brand, you are leading by positive example. Join us, and together Let Us Dare.