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Kris Avina- Roscoe is the owner of Let it Bead and Letitbead.com. Over the past 40 years I have treasured beading its my love, joy, passion and life. My husband and I moved from our home in Monterey California to beautiful Greenville Pennsylvania. Closing my retail shop in 2014 was a life change. after 35 years in retail and now 5 years of rest, I am so ready to create. I will be selling on-line and etsy very soon. I will also be selling some of my 40 year collection of the coolest discontinued beads , uncirculated antiques, gems, pearls and lots of stuff I unpack from my last 3 shops. I hope you enjoy all the new pictures. If you have any questions at all, please send me an email kris@letitbead.com I will be checking emails at least once a week until i get more pics and jewelry ready.

Let It Bead Questions

The Let It Bead annual revenue was $1 million in 2026.

Let It Bead is based in Greenville, Pennsylvania.

The NAICS codes for Let It Bead are [42, 4239, 423940, 42394, 423].

The SIC codes for Let It Bead are [50, 509].

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