Lesuto Information

Lesuto Chameleon Social E-Commerce as a Service, is the commerce layer so people can sell without standing up a warehouse, a checkout stack, or an ads budget. Suppliers list catalogs. Merchants sell with zero inventory. Shoppers follow stores, save products, watch live, and pay once. Lesuto runs Hub, WordPress, the Commerce SDK, payments, and the split. Austin, Texas. Founded 2020. How it works. A supplier uploads or syncs a catalog in Lesuto Seller or admin. A merchant picks products and sells them on one or more surfaces: a Hub store, a WordPress site with the Chameleon plugin, or an SDK embed on a site they already own. The shopper browses, follows, saves to boards, joins a livestream, and checks out in one cart. Lesuto takes payment, splits commission among merchant, supplier, and platform, and sends the order to the supplier to ship. The merchant never buys the stock. The supplier does not have to become a media company. Social e-commerce as a service means the hard parts are the product: catalog, cart, tax, payouts, Hub discovery, live selling, and native ads on our own network. Command Center is how a merchant themes and publishes. The AI website builder is how they get a first storefront without hiring an agency. The merchant brings the audience. The supplier brings the goods. Lesuto is the service in the middle. What is different. Merchants are the distribution, not rented ads. One catalog can sell through many merchants in many places without those merchants competing for the same warehouse. A publisher, a furniture seller, or a new entrepreneur can start selling without cloning Shopify and without sending buyers off-site through affiliate links. Live product surfaces today: Lesuto Hub (web and mobile), WordPress commerce, SDK embeds, livestream, boards, and native ads.