Leonards Advertising Information

Your Partner in Communications. The relationship Leonards has with its clients goes far beyond merely fulfilling a brief. Working closely with you firstly, Leonards listens to your needs and aims to understand exactly what you hope to achieve. Next a comprehensive picture of industry trends, opportunities and challenges is built through in-depth research and competitor analyses. With sound knowledge to support strategy, we partner with you in developing exceptional creative, strategic and cost-effective solutions tailored to your individual circumstances. The three step approach of Leonards is all about having the interests of clients at heart and finding the very best solution for them. LISTEN • Obligation free consultation with you to discuss your objectives and needs • Where requested, preparation of a reverse brief to help form an agreed framework and cost-effective budget for a campaign or project • Understand and identify target audiences and industry context using reliable third party research and analytics CREATE • After gaining a comprehensive picture of your business and industry, a strategy is created to outline key objectives and benchmarks for your campaign or project • Leonards is a full service agency with a dedicated creative director as well as studio, copywriting and digital production teams to manage all your creative needs. COMMUNICATE • Working with you, a campaign schedule is developed based upon the best return, reach and reliability of marketing channels for your target audiences and budget • Leonards will closely monitor and evaluate the effectiveness of your campaign message and schedule to provide up-to-the-minute performance reports and results. This information forms the basis for future campaign and project decisions