Leonardo Ferraz Email & Phone Number
Commercial Director @ Bayer
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Leonardo Ferraz Location
- State of São Paulo, Brazil
Leonardo Ferraz Work
- Commercial Director @ (July 2025 - Present)
- Marketing Director - CMO - Board Member @ (August 2023 - July 2025)
- Marketing Head Brazil - Nutritionals I Analgesics I Allergy @ (October 2020 - July 2023)
- Marketing Head LatAm and Brazil - Skin Health and Women´s Intimate Health @ (September 2018 - September 2020)
- Head of Growth @ (January 2016 - September 2018)
- Manager CI LatAm, Skin Cleansing and Oral Care @ (January 2013 - December 2015)
- Sales Director @ (April 2008 - December 2012)
- Marketing Coordinator @ (January 2001 - March 2008)
Leonardo Ferraz Education
- IMD
Executive education & Leadership Program - Leaders@Bayer
2021-2021 - FIA - Fundação Instituto de Administração
MBA (Strategic Management)
2006-2007 - FGV - Fundação Getulio Vargas
Post Graduation (Executive Management)
2005-2006 - Universidade Presbiteriana Mackenzie
Bachelor (Marketing & Advertising)
1999-2002
Leonardo Ferraz Skills
- Market Research
- Consumer Insights
- Shopper Marketing
- Team Leadership
- Consumer Behavior
- Brand Development
- Nielsen
- Consumer Behaviour
- Customer Insight
- Advertising
- Integrated Marketing
- Segmentation
- Consumer Insight
- Advertising Research
- Product Development
- Marketing Management
- Brand Equity
- Forecasting
- Competitive Intelligence
- Market Planning
- Market Analysis
- Marketing Research
- Marketing
- Competitive Analysis
- Brand Management
- Focus Groups
- Quantitative Research
- Brand Architecture
- Analytics
- Business Insights
- Consumer Products
- Marketing Strategy
- Trade Marketing
- Client Services
- Questionnaire Design
- Market Intelligence
- Digital Marketing
- Primary Research
- Media Planning
- Digital Strategy
- Mobile Marketing
- Strategic Thinking
- Social Media Measurement
- Online Research
- International Marketing
- Product Innovation
- Pricing Strategy
- Marketing Communications
- Database Marketing
- Product Marketing
Leonardo Ferraz Summary
- Leonardo Ferraz, based in State of São Paulo, Brazil, is currently a Commercial Director at Bayer. Leonardo Ferraz brings experience from previous roles at Baruel and Bayer. Leonardo Ferraz holds a 2021 - 2021 Executive education & Leadership Program - Leaders@Bayer @ IMD. With a robust skill set that includes Market Research, Consumer Insights, Shopper Marketing, Team Leadership, Consumer Behavior and more. Leonardo Ferraz has 3 emails and 3 mobile phone numbers on RocketReach.
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