Leon Zhang Information

Leon Zhang is Business Director & National Head of Social Media at MediaCom China (GroupM, WPP), responsible for building social media expertise and leading social media team to provide clients with integrated social media service offerings across China. Leon has over ten years of digital marketing, communications and technology experience, working with a range of multinational / local and Fortune Global 500 companies. His client experience includes Microsoft, UPS, Philips, L'Oreal, Lotto, Lufthansa, Reckitt Benckiser, Super 8, Symbio, Qualcomm, Haier, Total, HP, Motorola, adidas, Lexus, Metso, Johnson & Johnson, TE Connectivity, and more, and in doing so, Leon has developed robust digital expertise and experience in digital marketing and communications, as well as with digital client and project management. Leon's digital career has seen him working at a Global Fortune 500 company, 4A agency, global PR firm, as well as a digital consulting entrepreneur. He joins MediaCom from Burson-Marsteller (WPP), a global public relations and integrated communications firm, where he was Lead Digital Strategist leading the digital / social media team and business in China. Before joining B-M, Leon was with Hong Kong digital consulting firm Azurio, where he helped the digital entrepreneur and its partner companies establish and enhance their digital business operations in Shenzhen and Beijing. Prior to that, Leon was Digital Solutions Senior Manager at MRM Worldwide, the digital arm of McCann Worldgroup (a subsidiary of IPG), leading a team of 8 members to deliver digital solutions to multinational clients. Prior to MRM Worldwide, Leon was Web Production Manager at Microsoft (China), managing internal and external resources to operate and maintain Microsoft.com/China and related digital platforms. With a strong passion and energy for all-things-digital and China, Leon founded DigiMarketing in 2008, one of China's first specialized web portals in digital marketing topics. In 2010, Leon also co-founded UXRen, a professional Digital User Experience community with 1000+ members in China. Leon holds a Master of Business Management (Marketing) degree from School of Business, People's University of China (one of the top business schools / universities in China). Leon loves photography, and one of his photos has been selected for inclusion in the eleventh edition of Schmap Seattle Travel Guide.