Genesis Media is the first company to connect user behavior, content analytics and programmatic advertising in one platform. The Genesis SSP analyzes how individual pieces of web content are consumed by people, leveraging this data to create viewable video ad experiences that are best suited for each page and each device. With programmatic technology, high-quality inventory is packaged into private marketplaces and direct deals benefitting buyers and sellers. Premium publishers, leading national advertising agencies and programmatic buyers rely on the company’s technology to accurately quantify the true value of publisher content and reduce waste for brand advertisers.
The company has seven operating offices in major US cities including Denver, Detroit, Chicago, Los Angeles, San Francisco and Seattle with New York headquarters.
For more information about Genesis Media and its services, please visit www.genesismedia.com or follow the company on Twitter @GenesisMediaNY.
Tsofen is an Arab & Jewish organization promoting hi-tech in the Arab society as a lever for economic development and the creation of a shared society in Israel | www.tsofen.org | Facebook: @TsofenTech
بناء الهاي تيك في المجتمع العربي, للتطوير اقتصادي ومستقبل مشترك في إسرائيل קידום היי-טק בחברה הערבית, למען פיתוח כלכלי ועתיד משותף בישראל
* VALUES: A shared society based on equal participation in a sustainable economy
* VISION: Fair representation to Arabs in the hi-tech industry in Israel
* MISSION: Integrating Arabs into Israel’s hi tech sector and bringing hi-tech centers to Arab cities
* STRATEGIC GOAL for the coming years: promoting institutional changes required to scale our activities, in order to expand geographic coverage throughout Israel and reach tens of thousands of people
* AREAS OF WORK:
(1) Nurturing the Human Talent in the Arab Society | from hi-tech exposure in high schools, through applied technological training to degree graduates, to enrichment ecosystem activities for hi-tech professionals;
(2) Changing the Hi-Tech Industry Landscape | by placing thousands of Arab engineers in jobs, working with hi-tech firms on changing recruitment and hiring policies, and bringing hi-tech businesses to Arab cities
(3) Changing National Policies and Priorities | by 'mainstreaming' our work within the government, academia, and the business sector
Leadership
CEO: Maisam Jaljuli
Chair, Board of Directors: Dr. Ramzi Halabi
Co-Chairs, Tsofen's Public Council for Hi-Tech in Arab Society: Prof. Ziyad Hanna & David (Dadi) Perlmutter
Co-Founders: Smadar Nehab, Yossi Coten and Sami Saadi
RECOGNITION:
* 2018 Abraham Fund Initiatives' Shared Society Award
* 2016 Speaker of Knesset "Quality of Life" prize for promoting mutual understanding between Arabs and Jews
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