lentradirect is a family business, operated by Roland and Janelle Lenhardt and we have been operating this business also known as Lentra since 1991. Roland has had a keen interest in breeding birds since his childhood, growing up in South Africa with Italian parents. He and his brothers kept pigeons and played in the "kopies" trapping finches to keep as pets. This was the beginning of a life long passion and led to him keeping show Budgerigars and specialising in the Black Eyed Yellow variety. He has always been interested in genetics and found great satisfaction with keeping Budgies. Work overtook pleasure in 1999 when we opened a small outlet in the Sydney suburb of Sefton.
| Website | http://lentradirect.com.au |
| Revenue | $3 million |
| Employees | 1 (0 on RocketReach) |
| Address | 54 PO Box, Murwillumbah, New South Wales 2484, AU |
| Phone | +61 2 6672 6420 |
| Technologies |
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| Industry | Retail, Home Improvement & Hardware Retail |
| Competitors | Pet City, Southwest Stockfeeds & Saddlery, South Australian Bird Company (view competitors) |
| SIC | SIC Code 51 Companies, SIC Code 519 Companies |
| NAICS | NAICS Code 42491 Companies, NAICS Code 42 Companies, NAICS Code 424 Companies, NAICS Code 4249 Companies, NAICS Code 424910 Companies |
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Lentra Direct Questions
The Lentra Direct annual revenue was $3 million in 2026.
Lentra Direct is based in Murwillumbah, New South Wales.
The NAICS codes for Lentra Direct are [42491, 42, 424, 4249, 424910].
The SIC codes for Lentra Direct are [51, 519].
