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Lena Location
Stockholm County, Sweden
Lena Work
Head of NBA Portfolio Management @ (May 2026 - Present)
Head of Digital Sales, Private @ (August 2025 - May 2026)
Head of Customer Value Communication, Digital Sales Private @ (April 2020 - August 2025)
CRM Strategy Lead, Digital Marketing TUI Nordic @ (June 2019 - May 2020)
Head of CRM, Samsung Nordics @ (September 2015 - August 2019)
CRM Project Manager, SAS EuroBonus @ (February 2014 - September 2015)
CRM Manager, Media Agency @ (August 2009 - February 2014)
Retail Store Manager @ (January 2007 - January 2009)
Founder and Owner - Wonju children’s clothing @ Wonju Barnkläder (January 2005 - January 2007)
Account Manager CRM and Business information @ (August 1999 - August 2005)
Försäljningsassistent @ (January 1998 - January 1999)
Account Manager @ (January 1997 - January 1998)
Lena Education
IHM Business School
DIHM Marknadsekonom (Marketing)
2001-2003
Lena Skills
CRM
Direct Marketing
Marketing Strategy
Marketing Communications
Email Marketing
Marketing Research
Market Analysis
Strategic Communications
Digital Marketing
Project Planning
Strategy
Team Building
Lena Summary
Lena, based in Stockholm County, Sweden, is currently a Head of NBA Portfolio Management at Swedbank. Lena brings experience from previous roles at Swedbank, TUI and Samsung Electronics. Lena holds a 2001 - 2003 DIHM Marknadsekonom in Marketing @ IHM Business School. With a robust skill set that includes CRM, Direct Marketing, Marketing Strategy, Marketing Communications, Email Marketing and more. Lena has 2 emails and 1 mobile phone numbers on RocketReach.
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