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America was built on the back of small business. Entrepreneurs take risks believing they can realize their dream if they work hard, take responsibility and act as good stewards of their resources. Today’s youth share that optimism, but lack the life skills, mentorship and real-world experience necessary to be successful. In 2007, founder Michael Holthouse had a vision to empower today’s youth to become tomorrow’s entrepreneurs through helping them start, own and operate their very own business…a lemonade stand. Lemonade Day is a strategic lesson-based program that walks youth from a dream to a business plan, while teaching them the same principles required to start any big company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since it’s launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams.

Lemonade Day Questions

The Lemonade Day annual revenue was $5.1 million in 2026.

Jessica Schiele is the City Director of Lemonade Day.

14 people are employed at Lemonade Day.

Lemonade Day is based in Houston, Texas.

The NAICS codes for Lemonade Day are [624, 611310, 61, 611, 62, 61131, 6113].

The SIC codes for Lemonade Day are [83, 86].

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