Head of North America @ (March 2024 - November 2025)
Board Member @ (August 2022 - January 2024)
Senior Vice President, Global Enterprise Partnerships @ (January 2015 - March 2024)
Vice President, Merchant Loyalty Solutions @ Truaxis, Inc - A MasterCard Company (January 2013 - November 2015)
VP, Loyalty, Offers and Data Solutions - Global Information Products @ (January 2009 - January 2012)
Senior Business Leader (VP), Loyalty Products @ (January 2005 - January 2009)
Director, New Products @ (January 2003 - January 2005)
Manager, Product Innovation and Coordination @ (January 2001 - January 2003)
Consultant @ marchFIRST (January 2000 - January 2001)
Leigh Amaro Education
Cornell University
Bachelor of Science (Industrial and Labor Relations)
1996-2000
Leigh Amaro Skills
Strategic Alliances
Financial Services
Strategy
SAN
Leadership
Product Marketing
Direct Marketing
E Commerce
Strategic Partnerships
Online Marketing
Credit Cards
Digital Strategy
Payments
Card Linked Offers
Mobile Payments
Start Ups
Business Development
Market Research
Negotiation
Competitive Analysis
Team Management
Vendor Management
Process Improvement
Advertising
Integrated Marketing
Strategic Planning
Online Advertising
Loyalty Programs
Customer Insight
Program Management
Marketing
Daily Deals
Cross Functional Team Leadership
Product Management
Segmentation
Statement Credits/Point of Sale Redemption
Contract Negotiation
Multi Channel Marketing
Budgets
Paperless Redemption
Customer Acquisition
Business Strategy
Product Development
Marketing Communications
Marketing Strategy
Brand Management
Mobile Devices
Debit Cards
Mergers and Acquisitions
Electronic Payments
Integration
CRM
Mobile Commerce
Leigh Amaro Summary
Leigh Amaro, based in California, United States, is currently a Chief Executive, Americas at Swift. Leigh Amaro brings experience from previous roles at BAFT (Bankers Association for Finance and Trade), Swift, PrescriberPoint and Mastercard. Leigh Amaro holds a 1996 - 2000 Bachelor of Science in Industrial and Labor Relations @ Cornell University. With a robust skill set that includes Strategic Alliances, Financial Services, Strategy, SAN, Leadership and more. Leigh Amaro has 4 emails and 4 mobile phone numbers on RocketReach.
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