Legends Bridal Competitors

Founded by Wayne and Lesley Webster alongside her mother, Dorothy Steiner, the brand bears the namesake of Lesley’s cherished great-grandmother, Margaret “Maggie” Sottero. Leading the charge into the future is Lesley’s daughter, Kelly Midgley, who now serves as CEO and Creative Director. In this remarkable family legacy, moms and daughters run the show, which makes Maggie especially keen on designing for the diversity of brides searching for their perfect wedding gown. Maggie Sottero believes every bride deserves to feel exceptional on their big day, whatever their style, identification, budget, size, timeline, and wedding vision. Millions of brides have found “the one” across our three labels: Maggie Sottero, Sottero and Midgley, and Rebecca Ingram. At Maggie Sottero Designs, our mission is to turn bridal dreams into reality. With each new season, we're not just inspired – we're driven to reimagine our approach, innovate our techniques, and set a bold, contemporary tone across designs. We see wedding gowns as more than just dresses – they're tangible expressions of love stories, personal style, and individuality. That's why every Maggie Sottero creation is crafted with premium materials, impeccable attention to detail, and a fit that's second to none, all reflecting our deep-rooted commitment to celebrating love in all its forms. Born from the love of our founder's own bridal shop, we're all about that classic brick-and-mortar boutique experience. That's why we've teamed up with local bridal salons all across the globe. Together, we're dedicated to giving brides-to be a truly beautiful and personalized journey, surrounded by their nearest and dearest, every step of the way.

Luv Bridal and Formal offers designer bridal, bridesmaid, and formal gowns at designer direct prices. Since its opening in 2009, Luv Bridal has opened eight stores across Australia; in Brisbane, Gold Coast, Sydney, Perth, Melbourne, and Adelaide, and now two in the USA!

For over a decade, we have been helping Sydney's brides discover their dream wedding gowns, and also take great pride in extending our services to brides all across Australia and around the world. Our stunning 3-level Leichhardt boutique houses an extensive collection of over 300 gowns, created by eminent designers from across the world using luxurious fabrics and finishes. With a wide range of styles, from elegant, minimalist design to spectacular ballgown, we're dedicated to assisting you find the gown that will make you feel confident and beautiful on your special day. Our gowns can be made to order and for brides with a shorter time frame there is the option to purchase off the rack or choose from our gorgeous selection of unique sample dresses. For brides seeking a truly one-of-a-kind creation, we offer a demi couture service where your ideas can come to life through individual customizations and recommendations. Your vision is our priority, and we are passionate about making it a reality.