Legacy Practice Competitors

FreeWill builds technology to make the largest and most impactful charitable donations easier for donors to give and simpler for nonprofit organizations to receive.

Trust & Will, founded in 2017, is a leading U.S. digital estate planning platform trusted by over one million users. It offers guided, attorney‑approved online wills, trusts, healthcare directives and state‑specific documents for simple, secure estate planning and legacy protection.

We’re changing the way the world deals with death by making it easy for people to write their wills, handle probate, and organise a funeral that’s right for them. Since 2016, we’ve built market leading products and helped hundreds of thousands of families handle life’s most challenging moments. Alongside that, we’ve: - Raised over £1.25 billion in charity pledges - Formed major national partnerships with organisations across the charity, insurance, and mortgage industries such as Macmillan, Cancer Research UK and Samaritans - Won Will Writing Firm of the Year 4 times - Won Consumer Business of the Year - Had over 18,000 glowing reviews on Trustpilot at 4.9/5. In 2025 we joined forces with Dignity Group to create the UK’s leading end-of-life business. With 580 branches, 46 crematoria, and a phenomenal team of 4,000 people around the country, we’re combining the best of both worlds – adding wills and probate, plus excellence in digital products to the deep community roots and local expertise in our branch network. This is an unusual, fascinating, and emotional area to work in. If you’re interested, and up for a big challenge, we’d love to meet you.