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Lee Smith Location
St Albans, GB
Lee Smith Work
Head of Category and Insight @ (April 2021 - Present)
Marketing, Category and Insight Director @ (March 2019 - April 2021)
Head of Marketing and Insight @ (October 2017 - March 2019)
Global Head of Insight and Analytics @ (October 2016 - October 2017)
Head of Brand and Portfolio @ (July 2014 - October 2016)
Head of Category Strategy and Insight @ (December 2012 - July 2014)
Marketing Controller @ (July 2010 - December 2012)
Marketing Manager @ (November 2008 - July 2010)
Senior Brand Manager @ (May 2007 - October 2008)
Senior Brand Manager @ (April 2005 - May 2007)
Brand Manager @ (June 2003 - March 2005)
Assistant Brand Manager @ (July 2001 - May 2003)
Insight and Analytics Manager @ (September 2000 - July 2001)
Lee Smith Education
CIM | The Chartered Institute of Marketing
Professional Postgraduate Diploma (Marketing)
2005-2006
University of Exeter
BA (Hons) (Modern Languages: French and German)
1996-2000
Lee Smith Skills
Marketing Research
Marketing
Shopper Marketing
FMCG
Brand Management
Consumer Insight
Marketing Communications
International Marketing
Segmentation
Marketing Strategy
Brand Equity
Trade Marketing
Customer Insight
Consumer Products
Marketing Management
Brand Architecture
Customer Marketing
Brand Development
Digital Marketing
Integrated Marketing
Strategy
Innovation
Market Research
Positioning
International Business Experience
Salesforce Training
Econometrics
Consumer Behaviour
Foreign Languages
Consumer Marketing
P&L Management
Product Innovation
French
Competitive Analysis
Leadership
Business Analysis
Project Management
Fast Moving Consumer Goods Fmcg
Fast Moving Consumer Goods
Lee Smith Summary
Lee Smith, based in St Albans, GB, is currently a Head of Category and Insight at innocent drinks. Lee Smith brings experience from previous roles at Actegy Health and Jordans Dorset Ryvita. Lee Smith holds a 2005 - 2006 Professional Postgraduate Diploma in Marketing @ CIM | The Chartered Institute of Marketing. With a robust skill set that includes Marketing Research, Marketing, Shopper Marketing, FMCG, Brand Management and more. Lee Smith has 1 emails and 1 mobile phone numbers on RocketReach.
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