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Lede is an adaptable media technology platform that partners with and empowers publishers to connect with their communities and create independent, sustainable businesses. With Lede, journalists can launch new publications with different revenue stream options (e.g. subscriptions, donations, and tips), publish to multiple formats (web, newsletters, podcasts, etc.), and with best-practices for growing members and subscribers built in. Our publishing partners reap the benefits of shared technology and community, while the brand, design, content and audience remain entirely theirs. Lede isn’t just another self-serve internet platform. We act as an incubator for the upstart journalist-led publishers on our platform by helping them build their own uniquely branded digital home, establish their editorial and revenue strategies and adopt best practices for community engagement without having to pay upfront for the design or cede editorial control to investors.

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Matt Johnson is the CEO of Lede.

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