Lectrix Information

Accelerating growth for component manufacturers and distributors with strategy, digital marketing & AI innovation. Lectrix is empowering the next generation of growth in the components industry with advanced AI tools built specifically for component manufacturers and distributors. Our latest innovations — Lassie, an AI-powered site search engine that helps engineers instantly find specs, CAD files, and live inventory, and Laifae, a virtual FAE trained on your content to deliver technical support and generate qualified leads — are helping clients turn their digital touchpoints into active sales engines. With 40+ years of industry expertise (formerly as ITEM Media), Lectrix has evolved from a trusted publisher of EMI/EMC and Thermal Management media brands into a strategy-driven marketing, technology, and event partner. We combine deep electronics knowledge with cutting-edge tools to help ambitious companies outpace competitors and achieve measurable, aggressive growth.