Lectrix Information

Lectrix helps companies selling technology products in complex markets accelerate growth through sales enablement, digital strategy, and AI innovation. We combine human expertise with AI-powered technology to help sales, product management, and leadership teams uncover opportunities and make more informed decisions. Our solutions include Signalyst, which delivers customized, actionable sales intelligence through regular analysis of customers, competitors, and market activity, and Lassie, an AI-powered digital sales assistant that helps buyers find the product information they need while providing sales teams with new contacts. With roots in specialized industry publishing dating back to 1971 (formerly ITEM Media), Lectrix has evolved into a sales enablement, technology, media, and strategy partner. Our capabilities span demand generation, digital marketing, connected TV advertising, trade show geofencing, content strategy, industry media, and virtual events. We support companies across MedTech, aerospace and defense, automotive, industrial manufacturing, telecommunications, and energy—combining the power of human insight with advanced technology and industry knowledge to help companies connect with buyers, identify opportunities, and drive measurable growth.